StudyWikiExperiment DesignIndustry ExperimentsStatistical FoundationsHigh confidenceStatistical Challenges in Online Controlled Experiments: A Review of A/B Testing MethodologyRead full paper →AuthorsNicholas Larsen, Alex Deng, Jiheng Zhang, Ron Kohavi, Nathaniel StevensJournalThe American StatisticianYear2024DOI10.1080/00031305.2023.2257237Citations70Read full paper →More Experiment Design research